Feedback Is Key.

Feedback is key. But if you just send a link, deck, demo, etc. or do a live run-through without guidelines, 3 things often happen:

  1. What you hear won’t be that useful.

  2. They’ll just say it’s great to make you feel good. 

  3. You’ll be frustrated, confused or wondering why are telling you there are 3 typos when you wanted oh so much more. 

Everyone has opinions (see: Facebook) and likes to give them (see: Facebook) regardless of how productive or valuable they may be. This happens everywhere. 

What to do:Rather than saying  “Tell us what you think,” go in with specific questions on areas that they particularly could help you sharpen given their expertise. 

Examples:

  • How can we make the financials more compelling?

  • Do the numbers seem too conservative?

  • Do we need slide 7?

  • What seemed too long? Too short? Not clear enough? 

  • Is this polished enough to present to Whole Foods? 

These types of questions:

  • Give them permission to give detailed, constructive criticism. 

  • Creates focus, saving everyone time 

  • Help you think more critically about what you really need.

Try this next time and see how much better each interaction gets. 

Go forth and Pitchwell!

Julie K

julie kucinski