Why You Need to Pitch Well
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Why You (Yeah, You) Need to Pitch Well
“We’re not looking for investors right now, we don’t need a pitch.”
“Just throw a deck together and have a good conversation.”
“It’s so good, it’ll sell itself.”
“We’re not in sales mode right now.”
“Pitching is for entrepreneurs, not me.”
“I’m not ready.”
“Reps/AEs/biz dev/sales handle that.”
“We do conversations not presentations.”
We get it. We’ve said it. We’ve done it.
We’re all selling something. Old idea. Inescapable reality.
Multi-screen, swipe-right culture has changed how we think and process. Our brains are rewired for 3-second, multi-screen attention scan spans. What about your brand? Your pitch?
When we finally get that big meeting or call (or email open), we can hope they’re bringing a 2005 attention span to the party.
It would be even better if they brought the 2005 competitive set to the meeting too.
Since it’s now 2020, we’ve got Pitchwell. Our method creates sharp, strategic stories to move you forward. That’s the royal “you” – you as business, brand, team, and career.
It’s crystal clarity on what matters, which elements where and when. In the process, your path gets far more clearer too.
While this can mean a do-or-die presentation or funding round, it’s also a new way to shape ideas, conversations and influence. It is a better way.
Digital life continues to change our brains. We need to change along with them.
Here’s what Pitchwell can do to which a deck doctor, designer or copywriter will not.
Get a Blueprint for Your Business
Every section of a common business or idea pitch needs to hit on the key questions of what your business needs to stand for, target, earn and what to do. In our experience, most of us business leaders try to avoid defining or digging into some of these areas.
Get a good pitch, get clarity!
Prevent Focus Creep
Entrepreneurs, team leads, business dev - anyone who takes input on their core idea is susceptible to the fungus of creep.
Great products and entrepreneurs fall prey to feature creep.
Advisors, bosses or potential investors create feedback creep.
After multiple opinions, options and shiny objects, your core idea convolutes. Once thus violated, any damn thing can get in under the banner of a “good idea.” Wait, what the was idea again?
Creep kills ideas, burns money and wastes momentum.
Help Make Better Decisions
Creep-related but not creep-dependent.
Northstars are a Pitchwell element that help you understand what matters and even what you can expect to take on in your business. This focused work embeds into your leadership gut, making judgment calls informed and less fraught.
Focus Your Culture and Organization
Culture as a strategic advantage is a hot topic. What is your business, your current project or your initiative about? What are your goals? Driving force? Why should they care?With a deep pedigree in mission-based businesses, our process infuses intention and energy into each pitch. This makes leadership more powerful, culture clear and also far more extensible as a company grows. This is critical in rapid growth all the way to the messy middle.
Get a Basis for Your Social Media, Influencers & Partnerships
Serious time and money are wasted as every agency, new hire or possible freelancer touches your business. The Pitchwell process infuses voice and vibe into your process which makes future briefings accurate and clear.
Then when it’s time to brief influencers or possible brand partners, the worst work is done and rework is minimized.
Attract & Activate Allies & Sponsors
Inside large organizations or out in the world, a tight story based on core repeatables makes it easy for others to get on board, understand your intentions and spread them to others - whether that’s a potential customer, strategy, investor or platform.
Word of mouth - did you give them the words? The concepts? The excitement?
Ready to chat? Book a call today to talk about how PItchwell can help you or your team get clear on your story and objectives, then clear a path to better traction and growth.