Are you asking your audience to do the work?

photo: Martin LeMay

When you ask the audience to make up their own minds, you’re playing with 🔥 

If your pitch, presentation or marketing has:*

• Too much info

• No visual focal point or hierarchy

• Multiple messages or aims 

• No narrative arc 

• No drive to a clear action with clear information

You’re asking the audience to do work for you. 

* These are all very common mistakes, so no judgment, just help!

Your audience will either:
Make up their own minds re: what it’s all about. 

Warning: it may differ from what you want. This is more dangerous in a pitch or presentation than in marketing, but never desirable. 

Or they’ll click off - mentally or literally online. Why?

• Lost interest - eh, I don’t get it 

• Lost authority - these are experts?

• You are signaling that working with you may be too much work or that you’re just not ready 

• A general sense of not worth it.

Do the work of committing to clarity.

Of course, the first step toward taking y%our audience exactly where you want them to go is committing to that with conviction and a plan. You can do it!

Go forth and Pitchwell,

Julie K 

P.S. Here’s what a client had to say after a single Pitchwell session:

“Amazing session. Mind opening and impactful feedback with clear, concise and easily understandable action plans to help us move forward with purpose. So grateful for your time and insights.”

Sign up for a free consult and see if it’s a good fit for you. Or please send to a colleague who needs more clarity in their biz.